WECHAT, ALIBABA & CO - entering the chinese marketing and commerce ecosystem - OMR


Practical Knowledge for Online Professionals
In this OMR Deep Dive you learn how to market and sell your brands, products and services in China online. This workshop is in English.



  • Welcome and Introduction (9:00 AM – 09:30 AM)
    Philipp Westermeyer & Tom Steinelt (OMR)
  • THE BASICS: Digital Marketing and eCommerce in China (09:30 AM – 10:45 AM)
    Speaker: Corinna Bremer (Writer and Market Analyst – OMR)
  • DEEP DIVE 1: Marketing through the WeChat ecosystem (11:00 AM – 12:15 PM)
    Speaker: Thomas Graziani (Walk the Chat)
  • Lunch Break (12:15 PM – 1:45 PM)
  • DEEP DIVE 2: China crossborder eCommerce (1:45 PM – 3:30 PM)
    Speaker: Damian Maib & Wenjing Liu (Genuine German)
  • INTERVIEW-PANEL: Digital marketing strategies in China - What are Chinese consumers expecting from a foreign brand? (3:15 PM – 4:15 PM)
    Speaker: Thomas Derksen "Afu" & Corinna Bremer
  • DEEP DIVE 3: How to digitally reach Chinese tourists in Europe (4:30 PM – 5:15 PM)
    Speaker: Sven Spöde (Storymaker)
  • Q&A – All Speakers (5:15 PM – 5:45 PM)
  • Networking & Drinks (5:45 PM – 8:00 PM)


  • Marketers ready to finally understand what the Chinese mega app WeChat is all about

  • Brand owners wanting to sell via WeChat from outside China
  • Companies thinking about developing their own eShop for China

  • Professionals curious about the Alibaba ecosystem, and how TMall, TMall Global and JD.com works

  • Anyone interested in China's hottest social commerce platforms such as Little Red Book (RED) and live streaming tools
  • Brand retailers experiencing an increase in Chinese customers to their European stores, so that including them in the brand marketing funnel is a must
  • Influencer marketeers interested in the world's largest social media market
  • Business Developers and Networkers focussed on acquiring valuable contacts to our speakers and other seminar participants
  • Online Marketers interested in discussing individual questions and problems directly with our experts

  • Business Developers and Networkers focussed on acquiring valuable contacts to our speakers and other seminar participants

Ihre beruflichen Perspektiven

Why you need to be here:

  • We have top international Alibaba and WeChat experts from Beijing and Shanghai on board, with extensive experience in helping Western brands achieve significant sales success in China.
  • Thomas Afu Derksen is China’s most well known German influencer with more than seven million followers across Chinese and Western platforms. He has worked with brands such as Rossmann, 1. FC Bayern München, Ergobag, Alpecin/Dr. Wolff and Alipay.
  • Thomas Graziani runs one of the most well known digital marketing and commerce agencies in China. He has already spoken three times at OMR.
  • Damian Maib and Wenjing Liu run Germany's only licensed China crossborder eCommerce agency (TP) and tell you how to sell your products on China's huge eCommerce platforms.
  • Together with Sven Spöde, one of the best German experts on WeChat marketing, Alipay, WeChat Pay and China tourism marketing, and Corinna Bremer, OMR's China expert, this is probably the best selection of speakers on digital marketing and commerce in China that has ever appeared on the same stage in Europe.


What you will learn and take away:

  • A current and comprehensive overview on China’s unique digital landscape and digital marketing ecosystem
  • Invaluable insights from top international experts and China's Top 1 German influencer on how to market and sell your brands, products and services to Chinese customers inside and outside of China

Ihre Vorteile

Your ticket includes:

  • Full-day seminar with the best minds 

  • In the industry

  • All seminar materials as PDFs

  • An individual participation certificate

  • OMR notebook and pen

  • Food and drinks throughout the day
  • Plus networking drinks in the evening

  • 10 % off all other Deep Dive seminars you attend


Trägerinternes Zertifikat bzw. Teilnahmebescheinigung


999,00 € (brutto)
861,21 € (netto)



999,00 € (brutto)
861,21 € (netto)
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